Market Research in Practice
Безкоштовна доставка
Укрпоштою при замовленні від 300 грн.
Безкоштовна доставка
Укрпоштою при замовленні від 300 грн.
Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research.
The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct.
Contents include:
- the role of market research
- market research design
- desk research
- focus groups and in-depth interviews
- sampling
- questionnaire design
- interviewing
- self-completion questionnaires and e-surveys
- data analysis
- report findings
Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
Характеристики
Мова
|
Англійська мова |
Жанр
|
Менеджмент |
Автор
|
Mattew Harrison, Julia Kukman |
Видавництво
|
Kogan Page |
Обкладинка
|
М'яка |
ISBN
|
9780749441807 |
Кількість сторінок
|
400 |