«Смелость: как проявить смелость в бизнесе и добиться успеха»

Больше, чем все после успеха бизнеса, depends on standing out of crowd and delivering authentic experiences turn your customers in advocates for your business. BOLD tells stories of 14 companies that prove that brand building is now of complete rethinking the customer experience and redefining relationship you have with your customers. Все поощряющие покупки являются для executives, усилившихся, которые были одеты в pursue audacious goals, Challenge industry norms and win. Виннер e-book категории CMI Management Book of Year Awards (2011/12), BOLD puts the spotlight на Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts и Spas, Burberry, BBH, Geek Squad, TNT Express, TNT Express. Thes inspiring case studies demonstrate те, що постачання purpose before profit, going way be what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and платы от.