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Most people would like to be more creative, more persuasive and more attractive. For years, gurus and ‘life coaches’ have urged people to improve their lives by changing the way they think and behave, but scientific research has revealed that many of their techniques, from group brainstorming to visualization, are ineffective.

Fortunately, psychologist Richard Wiseman is on hand to provide fast-acting, myth-busting scientific answers to a huge range of everyday problems. From job-hunting to relationships, and from parenting to self-esteem, personal and professional success may be less than a minute away . . .